Founder of Famous Amos cookies, Wallace Amos Jr., passes away at 88

Wallace “Wally” Amos Jr., the creator of Famous Amos cookies, has passed away, according to his family’s announcement on Wednesday. He was 88 years old.

He peacefully passed away at his residence after battling dementia, as confirmed by his family.

Amos, born in Tallahassee, Florida, inaugurated the original Famous Amos cookie store on Sunset Blvd. in Hollywood, California back in 1975. His cookie brand gained immense popularity over time, recognized for its distinct beige packaging and blue lettering.

“With his Panama hat, kazoo, and boundless optimism, Famous Amos was a great American success story, and a source of Black pride,” as stated by the Amos family.

The family statement went on to say, “It’s also a part of our family narrative for which we will forever be thankful and proud. Our father instilled in us the importance of hard work, self-belief, and pursuing our aspirations. He was a genuine, original Black American champion.”

The statement also urged donations to the Alzheimer’s Association.

“We also know he would love it if you had a chocolate chip cookie today,” the statement concluded.

Amos was awarded the Horatio Alger Award in 1987, an honor that acknowledges Americans who serve as modern role models, embodying the belief that opportunities for success are accessible to all individuals who adhere to the principles of honesty, diligence, perseverance, and empathy for others.

Amos’ profile page on the award’s website outlines his career as a music agent before establishing Famous Amos. Additionally, the founder penned multiple books including “The Famous Amos Story: The Face That Launched a Thousand Chips,” “The Cookie Never Crumbles: Practical Recipes for Everyday Living,” and “The Man with No Name: Turn Lemons into Lemonade.”