As a part of the corporate’s CSR initiative, the grant to Dastkar’s Artisan Support Fund will present monetary help for wages and uncooked supplies together with advertising help to craftswomen concerned in various arts and crafts, together with mirror-work embroiderers, weavers, basket makers, fibre craft artisans, block printers, amongst others, it stated.
In an announcement, American Express stated craftswomen from Delhi, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Assam, Gujarat, Himachal Pradesh, Madhya Pradesh, West Bengal, Maharashtra, Jammu and Kashmir, Tamil Nadu, Karnataka, Odisha, Jharkhand, Manipur, Telangana and Bihar will likely be coated for help.
Speaking concerning the initiative, American Express Banking Corp India Senior Vice President and CEO Manoj Adlakha stated: “Through our funding to Dastkar, we will support the sustenance of India’s craft community in the wake of the pandemic. We are proud to contribute in mitigating the impact and conserving the country’s diverse cultural heritage…”.
Dastkar Chairperson and Founder member Laila Tyabji stated, locked out of earnings and employment, these craftswomen require help – each monetary and advertising. The company sector has a vital position to play right here.
“We thank American Express for recognizing the urgency of the situation and providing much-needed capital to help our women artisans recover from the devastating impacts of the pandemic and rebuild their livelihood,” Tyabji stated. A key element of the partnership is advertising support and visibility for the artists, the corporate added.