Big Food feeds our addiction to overeating

In 10 years of writing concerning the processed meals trade, I’ve been struck by what number of insiders don’t contact their very own items. They can’t with out shedding management.

At Philip Morris, which made cigarettes and Oreos, solely a kind of merchandise scared the corporate’s normal counsel, Steve Parrish. He smoked, however solely throughout conferences, and will simply put his pack away for the remainder of the day. Not so with the cookies. “I’d avoid even opening a bag of Oreos because instead of eating one or two, I would eat half the bag,” he informed me.

Now, comes phrase from the present proprietor of Oreos, Mondelez, that possibly he simply didn’t attempt onerous sufficient. The firm has produced an instructional video on how to eat snacks like Oreos — or chips or cheese puffs for that matter — with out gorging down the entire bag. Tip No. 6: “Finish one bite before starting the next.” 

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