Budweiser to forego commercial time during Super Bowl 2021 broadcast

With humorous frogs, lovable puppies and its iconic Clydesdale horses, Budweiser has develop into synonymous with Super Bowl promoting over the previous 4 many years, producing a number of the most memorable commercials within the historical past of tv’s marquee dwell occasion.

This yr, nonetheless, the model is taking a move.

Budweiser introduced Monday morning that it’s foregoing its annual Super Bowl commercial slot for the primary time in 37 years, becoming a member of fellow juggernauts Coke, Hyundai and Pepsi in skipping this yr’s Super Bowl broadcast amid the monetary uncertainty of the COVID-19 pandemic.

The beer model mentioned in a information launch that as a substitute of paying to air a Super Bowl advert, it should as a substitute be “reallocating the media investment” to increase consciousness in regards to the COVID-19 vaccine all year long, in partnership with the Ad Council.

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