As the world continued to address the impact of the coronavirus outbreak, the second quarter of 2020 turned the biggest but for cellular app downloads, usage and consumer spending. According to new data from app retailer intelligence agency App Annie, cellular app usage grew 40% year-over-year in the second quarter of 2020, even hitting an all-time excessive of over 200 billion hours throughout April. Consumer spending in apps, in the meantime, hit a record excessive of $27 billion in the second quarter. And app downloads reached a excessive of almost 35 billion.
The progress in app usage has been fueled by social distancing and lockdown measures, as international locations world wide strive to quell the unfold of the novel coronavirus.
In India, for instance, time spent in apps grew 35% in Q2 2020 from This autumn 2019. Italy and Indonesia noticed progress of 30% and 25%, respectively. In the U.S., time spent in apps grew 15%.
App Annie says now the typical person is spending four hours and 20 minutes per day on their smartphones.
But shoppers aren’t simply launching apps they have already got put in on their telephones — they’re additionally downloading new ones. In the second quarter, shoppers downloaded almost 35 billion new apps, an all-time excessive.
Google Play accounted for 25 billion of these downloads, representing 10% year-over-year progress. India and Brazil had been the the 2 largest markets for Google Play in the quarter.
iOS downloads grew 20% year-over-year to attain almost 10 billion. The U.S. and China had been iOS’s greatest markets for downloads, however the U.S. and Saudi Arabia noticed probably the most quarter-over-quarter progress. The latter was possible attributed to a nationwide lockdown and college closures, driving app downloads in the nation to a all-time excessive in April and 100% year-over-year progress on iOS.
Games had been downloaded at record ranges in the quarter, App Annie noted, totaling 14 billion video games. In the primary week of Q2, weekly cellular sport downloads broke information at over 1.2 billion, and weekly obtain ranges remained at 1 billion on common all through the quarter, up 20% year-over-year.
Non-gaming apps represented over half (55%) of the brand new downloads on Android and 70% of these on iOS.
More particularly, prime classes exterior of video games included “Tools” and “Entertainment” on Google Play and “Photo and Video” and “Entertainment” on iOS. But different classes noticed robust progress, together with “Business,” “Health & Fitness” and “Education,” which noticed quarter-over-quarter progress in downloads of 115%, 75% and 50% respectively on Google Play.
On iOS, “Health and Fitness,” “Shopping” and “Medical” apps noticed robust quarter-over-quarter progress of 30%, 25% and 20%, in the meantime.
With record downloads and usage, consumer spending additionally grew considerably in consequence, notably amongst streaming video providers.
In the second quarter, shoppers spent a record $27 billion in apps, up 15% year-over-year to $17 billion on iOS and up 25% to $10 billion on Android.
Games accounted for $19 billion of the spend, up 15% quarter-over-quarter. Google Play noticed sizable progress at 25% quarter-over-quarter, which was 2x the expansion charge on iOS.
Non-gaming apps had been 35% of the spend on iOS. The U.S. and China the biggest contributors in each video games and non-game apps on iOS in the quarter. However, the U.S. notably took again the highest place as the biggest marketplace for consumer video games — a spot beforehand held by China — with 30% quarter-over-quarter progress in Q2.
Non-games had been 15% of the spend on Google Play. The U.S., Japan, and South Korea had been the biggest markets in each non-games and video games alike on Google Play.
Top Google Play classes in addition to “Games” included “Social” and “Entertainment.” Growth in the “Entertainment” class was pushed largely by Disney+ and Twitch, App Annie famous.
On iOS, “Entertainment” and “Photo and Video” had been the biggest classes by consumer spend, in addition to “Games.” Here, TikTok drove progress for the “Photo and Video” class, turning into the No. 1 top-grossing app on iOS App Store globally in Q2 2020 thanks to gross sales of digital presents used to tip streamers.
While a lot of the exercise happening on cellular units throughout the pandemic is expounded to having enjoyable — like watching movies or taking part in video games, for instance — a number of of the highest apps in the quarter had been work-related.
Zoom, as an illustration, turned the No. 2 of most downloaded app globally in Q2 2020. Google Meet was No. 7.
TikTok, in the meantime, was the highest app by downloads and spending, and the No. 7 by month-to-month lively customers. That will possible change in the months forward, due to its ban in India. A proposed U.S. ban has additionally just lately seen TikTok rivals gaining floor. Amid this disruption, local competitors in India have seen increased usage, and elsewhere, opponents like Byte and Likee have surged.