Ford hires Lowe’s executive to lead automaker’s data and software transformation

Ford Motor Co. CEO Jim Farley walks to converse at a information convention on the Rouge Complex in Dearborn, Michigan, September 17, 2020.

Rebecca Cook | Reuters

DETROIT — Ford Motor has employed an internet retail gross sales veteran as its new chief digital and data officer — marking the second high-profile appointment to CEO Jim Farley’s executive crew previously week.

The automaker stated Monday that Mike Amend, who was most just lately president of on-line for Lowe’s, will oversee Ford’s data, software and know-how, efficient instantly. Those are key areas to Farley’s Ford+ turnaround plan that is designed to reposition the automaker to generate extra recurring income by software companies.

“Mike adds dimension to our team as we use technology and software to transform our company and transportation from the inside-out,” Farley stated in an announcement.  “Ford has always been an innovator in vehicles; now we’re taking our digital capabilities to new levels to further differentiate ourselves with customers and from competitors.”

At Lowe’s, Amend assisted in turning across the retailer’s on-line technique. The firm’s on-line gross sales greater than doubled in 2020 in contrast with the 12 months prior. The overhaul made it higher positioned to seize {dollars} throughout the residence enchancment growth. It additionally added a number of new choices, corresponding to curbside pickup and in-store lockers the place prospects might retrieve on-line purchases.

Before Lowe’s, the 43-year-old held comparable positions with J.C. Penney and Home Depot, in accordance to his LinkedIn profile. He additionally beforehand labored at Dell Technologies and Sprint.

Ford stated Amend’s crew will work intently with these led by Hau Thai-Tang, the corporate’s chief product platform and operations officer, and Doug Field, who joined Ford last week from Apple as chief superior know-how and embedded programs officer.

Amend and Field are main hires for Ford, which is seen by many traders as being behind crosstown rival General Motors when it comes to rising applied sciences corresponding to electrical and automotive autos. Both are focuses beneath Ford’s turnaround plan.

–CNBC’s Melissa Repko contributed to this report.

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