YouTube TV Raises Subscription Price to $82.99 Per Month
YouTube TV subscribers, brace yourselves—your monthly bill is about to go up again. Alphabet-owned YouTube has announced a $10 price hike for its popular live TV streaming service, which now boasts over 8 million subscribers. Starting in January, the monthly cost will increase to $82.99, up from the current $72.99.
This latest price increase marks a nearly 140% rise since YouTube TV first launched in 2017 at just $35 per month. The company attributed the hike to rising content costs, acknowledging that such decisions are not made lightly.
In an email to subscribers, YouTube TV assured customers that the platform is committed to offering innovative features that redefine how viewers experience live TV. However, the price adjustment will take effect starting with the first billing cycle after January 13, 2024. Subscribers can verify their current plan by checking their account membership settings.
While YouTube acknowledged that some users might choose to cancel their subscriptions in response to the price hike, the company reminded customers that they can opt-out at any time.
This move follows a broader trend among streaming giants. Earlier this year, Disney raised the prices of both its ad-supported and ad-free Disney+ plans by $2, with the former now costing $9.99 per month and the latter $15.99. Disney also increased the price of its Hulu + Live TV bundle. Additionally, Apple TV+, Paramount+, and others have either raised prices, introduced new tiers, or tightened restrictions on password sharing.
As streaming services continue to adapt to rising costs, many have turned to bundling options to remain competitive. Notably, YouTube TV’s new $82.99 price matches that of Disney’s Hulu + Live TV bundle, signaling a shift in the market toward higher subscription costs.
Since its launch, YouTube TV has steadily increased its prices. From $35 in 2017, the cost rose to $50 in 2019 and most recently to $72.99 in March 2023. With this latest hike, the service now sits at $82.99, reflecting the industry’s growing reliance on premium pricing.