LTC cash voucher scheme: Consumer electronic players eye boost in festive demand – Times of India


NEW DELHI: The authorities’s LTC cash voucher scheme and Rs 10,000 competition advance to its workers will present extra liquidity to the shoppers for discretionary spends and boost demand, stated shopper electronics and equipment trade players.
The transfer will assist the trade, which is now witnessing encouraging indicators of revival helped by components reminiscent of pent-up demand and regular monsoon boosting agricultural output, in response to the Consumer Electronics and Appliances Manufacturers Association (CEAMA).
“The special festival advance schemes will provide more liquidity to the customers for discretionary spends. With the upcoming festive season, this will augur well for the consumer durables segment,” stated CEAMA president Kamal Nandi.
Traditionally, the festive season, which begins in the northern area from Dussehra and goes as much as Diwali, roughly accounts as much as 25 per cent of the full gross sales, as the shoppers make many of their huge-ticket purchases reminiscent of home equipment through the festive season.
During the pandemic, customers have appreciated the worth home equipment add to their lives as they’re searching for consolation and comfort at house with the adoption of the ‘do business from home’ format.
“The industry is witnessing encouraging signs of revival. With this announcement, coupled with normal monsoon boosting agricultural output in rural markets and several firms reversing pay-cuts in urban areas, we expect the demand to propel and sustain over the next couple of months,” he added.
Panasonic India president and CEO Manish Sharma stated it can present additional disposable earnings to people, drive expenditure and assist the patron durables trade drive further gross sales, particularly through the ongoing festive season.Â
“This comes at a time when the spirits as well as expenditures are on a downside and have been impacting the consumer businesses,” he stated including that the patron sturdy trade misplaced about 25 per cent of the general enterprise attributable to lockdowns in the early half of 2020.
Similarly, shopper electrical items maker Havells stated the stimulus is a a lot-wanted catalysts for the financial boost in the upcoming festive season and sees a rise in demand for shopper durables and home equipment.
“We are optimistic that such initiatives by the government along with the push towards creating a robust infrastructure will further our economic recovery and stimulate consumer demand in the coming months,” stated Havells India Chairman and Managing Director Anil Rai Gupta.
Edelweiss Financial Services government vice-president Abneesh Roy stated this transfer is optimistic for the retail sector.
“This will aid the discretionary consumption. People would now go to retail stores, mall and even e-commerce and buy more discretionary stuff. It’s a good annulment by the government to spur the consumption,” he stated.
South Korean shopper electronic main LG stated the stimulus would enhance the disposable earnings and assist the shoppers who’re upgrading their durables.
“It will certainly boost demand as disposable income will increase. Ahead of festive season, this is a great news as consumers look to upgrade to new consumer durables,” stated LG India vice-president (house home equipment) Vijay Babu.
SSPL founder and CEO Avneet Singh Marwah stated a buyer has restricted option to spend on journey and different leisure. SSPL is the model licensee in India for Kodak TV.
“So, mostly, customers will spend on durables, especially on screens, and appliances will see certain spike,” he stated.
While Wonderchef managing director Ravi Saxena stated enterprise sentiment for the festive interval has been destructive up to now attributable to liquidity crunch in the system.
“Some fund infusion was required to induce consumption, and today’s (Monday’s) announcement by finance minister (Nirmala Sitharaman) has ensured extra cash in hand for millions of potential consumers,” he stated.
Saxena added that the festive interval certainly is an important time of the 12 months for retail and demand stimulation is the one method companies can discover inexperienced shoots.
Sitharaman on Monday introduced cost of cash in lieu of LTC and Rs 10,000 competition advance to authorities workers to stimulate shopper demand through the competition season and boost the financial system.
She stated the federal government will give its workers earnings-tax-exempt cash vouchers in lieu of their entitled journey allowances this 12 months.
The cash must be spent on shopping for items that appeal to 12 per cent or extra GST, a situation that eliminates the chance of the cash being spent on meals objects.
Central public sector enterprises and banks may even comply with the cue and provides cash in place of LTC, as travelling through the pandemic is close to to not possible.
Additionally, the federal government will as a one-time measure give Rs 10,000 wage mortgage to all its officers and workers as a competition advance.
These two measures are “expected to create a consumer demand of about Rs 28,000 crore”, she stated.
According to a joint report by CEAMA and Frost & Sullivan, the equipment and shopper electronic trade had a complete market measurement of Rs 76,400 crore in 2018-19.



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