Mark Cuban: The Dallas Mavericks are thinking about ‘turning our tickets into NFTs’

Billionaire investor Mark Cuban sees plenty of promise in the way forward for NFTs, or nonfungible tokens. In reality, Cuban is now on the lookout for methods to make use of the know-how to usher in more cash for his NBA crew, the Dallas Mavericks.

“With the [Mavericks], we’re trying to find a good option for turning our tickets into NFTs,” Cuban mentioned on “The Delphi Podcast” on Wednesday. “We want to be able to find ways so that not only can our consumers, our fans, buy tickets and resell them, but we continue to make a royalty on them.”

NFTs are distinctive digital belongings, together with jpegs and video clips, that are represented by code recorded on the blockchain, a decentralized digital ledger that paperwork transactions. Each NFT might be purchased and bought, identical to bodily belongings, however the blockchain permits for the possession and validity of every to be tracked.

Cuban has his own personal crypto wallet, proudly owning bitcoin, ether and different digital cash. He’s additionally invested in blockchain firms, just like the NFT market Mintable. In addition, he has purchased and bought NFTs, together with a Maxi Kleber dunk “moment,” which is a video clip collectible made by the NFT platform NBA Top Shot.

Recently, as the NFT market has exploded, Cuban has made it a precedence to proceed to seek out worthwhile enterprise alternatives within the area. And, that features doubtlessly boosting the Mavericks’ ticket income.

For him, it is all about “how to take NFTs and apply them to new businesses so you can disrupt them,” Cuban mentioned on the podcast. “That’s everything right now.”

Cuban added that he has seen that season ticket holders will revenue by reselling their tickets for a high-demand sport, and believes that with an NFT royalty characteristic, the Maverick’s may revenue as season ticket holders do, as an illustration.

“In a traditional season, out of 41 home games before playoffs we may have, there’s one or two high-demand games and there’s a lot of season ticket holders that will sell those one or two games to try to pay for their whole season ticket package,” Cuban defined.

“So, how do we balance those things to maximize our revenue and maximize the value for season ticket holders? Those types of market analysis and business process optimization is exactly what I’m focused on right now.”

Indeed, through some NFT marketplaces, the place creators generally promote their artwork as NFTs, there is a chance to earn a royalty with every resale. For instance, in his recent NFT listing on Mintable (through which Cuban is promoting a digital model of certainly one of his personal motivational quotes), Cuban is charging a 15% royalty on secondary sales. That ensures Cuban will proceed to receives a commission if his NFT is resold.

Any vendor may do the identical, together with musicians and artists.

Cuban and others invested within the area, like Mintable CEO Zach Burks, predict the royalty side of NFTs with ticketing may impression the music business as properly. “Each time an NFT is bought and sold, the original creator can earn a certain percent of its sale and get paid, like a royalty,” Burks previously told CNBC Make It.

“That is the opportunity I look for: How do you use new technology to disrupt industries? Because nobody sees it coming,” Cuban mentioned on the podcast.

Disclosure: CNBC owns the unique off-network cable rights to “Shark Tank.”

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