Mercedes-Benz India bought 7,893 automobiles in 2020, an unprecedented 12 months, because of the COVID-19 pandemic. Up to 14 per cent of the corporate’s gross sales was by way of on-line bookings.
Mercedes-Benz India bought a complete of 7,893 automobiles in 2020, a large decline of 42.75 per cent over the 13,786 items bought in 2019. The firm says that the 12 months was unprecedented on account of COVID-19 pandemic. The firm clawed again some floor in gross sales after the preliminary set again in Q2 (563 items) and registered a development of 40 per cent in This autumn (2886 items) in comparison with the previous quarter (Q3: 2058 items), which hinted at gradual restoration. Mercedes-Benz India reported that 14 per cent of its gross sales penetration was by way of on-line bookings.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40 per cent growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in form of introducing the first ever luxury EV in India, the EQC, and rolling out the first ‘Made in India AMG’, GLC 43 Coupe, underlining the resilience we all displayed.”
Also Read: BMW Group India Delivers 9,167 Units In 2020
BMW Group India reported gross sales of 9,167 items out of which BMW automobiles contributed 6,097 items whereas MINI contributed 512 items. The remainder of the numbers have been contributed by BMW Motorrad, promoting 2,563 items. Other luxurious automotive manufacturers like Audi India, Jaguar Land Rover and Volvo are but to announce their gross sales for 2020. Reports counsel that it could possibly be 2027 until the luxurious automotive gross sales return to pre-COVID period, particularly 2017-2018. For instance Audi India bought 2,061 items until the top of November 2020, which was lesser than what the corporate bought in 2010! Overall, the luxurious automotive market in India declined by a big 40 per cent in 2020.
With 2020 gone, Mercedes-Benz has introduced a plan to launch 15 new autos in India in 2021, with the likes of the A-Class Limousine, new-gen GLA, New S-Class and the AMG GT Black Series within the offing.