‘The new sweatpants’? Pyjamas emerge as men’s daywear trend


During lockdown menswear was outlined by the death of the suit and an embrace of sweatpants and Crocs, however as male vogue begins to emerge from pandemic dwelling a shocking new trend has popped up: pyjamas as daywear.

The Wall Street Journal has now even claimed they’re “the new sweatpants”.

This “high-low” type of dressing has already been taken up by celebrities. Last Sunday, Daniel Kaluuya accepted his Sag award for finest actor in a supporting function carrying a pair of aubergine Louis Vuitton pyjamas with an identical gown.

It was an identical scene on the digital Grammys when John Legend picked up his award in a Versace bathrobe, whereas the rapper Travis Scott appeared on the quilt of the spring challenge of L’Officiel Hommes in a jade inexperienced bathrobe with matching slippers. They observe within the steps of Antoni Porowski from Queer Eye and Lakeith Stanfield who’ve, pre-pandemic, worn pyjamas on the crimson carpet.

“Pyjamas and loungewear have been doing incredibly well throughout the pandemic, [sales have increased] over 90%,” stated Damien Paul, head of menswear at Matchesfashion. “[It’s] definitely a reflection of our customer prioritizing comfort as we have been working from home.”

Beth Pettet, head of menswear at John Lewis, agreed. “We expect to see a higher demand for smarter looks blended with comfortable fabrics that allow for a relaxed feel, even for more traditionally smart occasions,” she stated.

For Paul, the tender and cozy look is greater than a trend; it illustrates a change in life-style. “It’s definitely a shift in the way our customer lives,” he stated.

The duality of every week spent part-time working within the workplace and dealing from house can also be echoed in British excessive road outlets like Marks and Spencer’s creating loungewear-esque work from home fits.

“We recognize that in today’s work-from-home environment, a suit may feel restrictive for our customers’ needs,” stated Pettet, stating that John Lewis have made a smart-casual WFH go well with capsule assortment with Kin. “The lives of our customers have undoubtedly changed. We recognise that many of our customers are looking for a wardrobe which takes them from bedroom to boardroom,” she stated.

The rise of the souped-up pyjama can also be symbolic of a much bigger generational shift, augured by social media, the place the traces between the personal and public are blurred.

“The private domestic space no longer exists; it’s been Instagrammed and TikToked to death,” stated Prof Andrew Groves, the director of the Westminster Menswear Archive on the University of Westminster.

“As a result there are no clothes we wear for ‘private’ moments. Everything is now available for public consumption.”


Source link

Leave a Reply

Your email address will not be published. Required fields are marked *