Jollibee is aware of the right way to make an entrance. Just a few months after announcing plans to greatly expand operations in the U.S., the Philippines-based firm is now diving headlong into the Chicken Sandwich Wars, with the discharge of two new crispy rooster sandwiches with an umami taste profile.
Starting in the present day, the brand new Jollibee Chickenwiches might be accessible throughout all U.S. and Canadian places. They are available in two varieties, Original and Spicy, and are an creative tackle the ever-popular fast-food merchandise. While rooster sandwiches are already enormous within the U.S., with nearly every fast-food chain launching its own version, the Jollibee Chickenwich succeeds in bringing one thing new to the desk: an attention-grabbing sauce.
Jollibee outshines the competitors with its distinctive selection of condiment. Across the board, from McDonald’s to Wendy’s, KFC to Popeyes, rooster sandwiches often include considered one of two spreads: mayo or spicy mayo (or “pepper sauce” at McDonald’s). Jollibee switches issues up with a completely new condiment, the umami mayo, a savory unfold distinctive to the Jollibee model, which you will discover within the chain’s Original sandwich. The Spicy model, in the meantime, is rounded out with sriracha mayo and recent jalapeños.
In addition to the sauce, the Chickenwich has loads of different novelties in your tastebuds—particularly within the rooster division. Jollibee’s sandwich is made with a double hand-breaded, specifically brined rooster breast filet. It’s a new providing for the chain, however one that attracts on its lengthy historical past of serving high-quality fried rooster. Jollibee discovered early success with fried rooster dishes like its widespread Chickenjoy meal, and it brings the identical consideration to element to its new Chickenwich line.
The Filipino chain received its begin in 1978 in Quezon City. Tony Tan Caktiong and his household, the house owners of a small ice cream parlor, had discovered success increasing their menu to incorporate scorching meals and sandwiches. They determined to pursue quick meals full time and reworked their parlor into a new, quick-service type restaurant: Jollibee. Several a long time later and the Jollibee Foods Corporation now operates over 1,400 eating places worldwide.
Jollibee first reached the U.S. in 1998, with a department in Daly, Calif. Since then, the chain’s North American footprint has grown to a modest 66 shops, spanning 12 states and 4 Canadian provinces. That will quickly change, in line with the president of Jollibee North America, Maribeth Dela Cruz. Jollibee plans to hit 300 stores by 2024, and is already effectively on its method to setting up 28 new places by the tip of this yr.
The firm has its sights set on a world footprint on par with McDonald’s and Yum! Brands. Success in North American markets is on the middle of these plans. “The big vision of our company is to become one of the top-five restaurant companies in the world, and North America for one is going to be a key market for that international expansion,” stated Cruz, in an interview with QSR Magazine.
The launch of the Chickenwich line is a vital first transfer in Jollibee’s entry into the U.S. market, the place rooster sandwich gross sales are nonetheless going sturdy. Given the chain’s status as a confirmed fried rooster restaurant, the Jollibee Chickenwich stands a good likelihood of redirecting enterprise from competing chains.
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