Purchases of alcoholic drinks shot up following the beginning of the pandemic. In reality, gross sales by quantity skyrocketed by 26.3% between March and October 2020, in response to data from Neilsen. White Claw is an in-demand drink amongst hard seltzer connoisseurs, and it continues to reciprocate the love by means of thrilling new product launches.
If you are a fan, the model’s newest creation is about to take your typical “White Claw summer” to a complete new degree. It was simply introduced that the all-new White Claw Hard Seltzer Surge comprises 8% ABV. By comparability, the unique model of this beloved beverage has 5% ABV. If that is not a next-level improve, what really qualifies as one?
Described as “reaching new heights,” the 2 flavors, Blood Orange and Cranberry, promise a refreshingly candy or tart praise to a scorching summer season day. And are you prepared for a kind of “but wait, there’s more!” moments? Not solely do these new drinks have extra alcohol, however they’re additionally being bought in 16-ounce cans as a substitute of the unique 12-ounce variations.
Looking to attempt a sip? Starting this month, cans of Surge can be bought individually for $2.99 at grocery chains and comfort shops nationwide. White Claw has additionally been busy rising its lineup of selection packs, however the Surge cans will not be featured inside one—but.
This is not the one new crop of drinks to not too long ago make headlines—Dr. Pepper Just Released This New Soda Line. To get all the newest beverage information delivered straight to your electronic mail inbox every single day, sign up for our newsletter!