Shake Shack’s Clucking Challenge: A Sunday Surprise Showdown
In a strategic move, Shake Shack throws subtle shade at Chick-fil-A by introducing a tantalizing offer: a complimentary chicken sandwich every Sunday under the banner “Eat More Antibiotic-Free Chicken.”
Shake Shack proudly showcases its antibiotic-free chicken sandwich, setting the stage for a subtle jab at Chick-fil-A amidst their announcement of a Sunday-exclusive promotion in April.
“Here at Shake Shack, our Chicken Shack is a daily delight,” proclaims the fast-food giant in a press release, hinting at Chick-fil-A’s tradition of closure on Sundays.
The burger aficionados draw attention to their antibiotic-free chicken, juxtaposing Chick-fil-A’s recent decision to veer away from antibiotic-free poultry come springtime.
“With a crispy chicken breast nestled between crisp lettuce, tangy pickles, and buttermilk herb mayo, all ensconced in a toasted potato bun, our sandwich stands tall above the rest. What sets our Chicken Shack apart is its antibiotic-free chicken, a rare gem in today’s fast-food landscape,” quips Shake Shack.
The New York-based chain proudly displays its antibiotic-free chicken on promotional posters.
“Eat More Antibiotic-Free Chicken,” declares Shake Shack, a subtle nod to their commitment to quality ingredients.
Chick-fil-A cites supply chain concerns as the reason behind their departure from antibiotic-free chicken.
“As we look ahead, sourcing high-quality chicken that meets our rigorous standards has become increasingly challenging. This adjustment ensures that we not only maintain our commitment to serving top-notch chicken but also uphold the standards our customers have come to expect,” explains a Chick-fil-A spokesperson to Fox News Digital.
Diners can savor the Chicken Shack (Shake Shack’s signature chicken sandwich) for free on April 7th, 14th, 21st, and 28th at participating outlets.
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To avail of the promotion, patrons must make a minimum purchase of $10 via an in-store kiosk, the Shake Shack app, or the restaurant’s website.