Breaking Barriers: Navyasa by Liva’s Bold Campaign with Deepika Padukone

Navyasa by Liva, under the Aditya Birla umbrella, unveils its latest TV advertisement featuring the renowned Deepika Padukone.

The comprehensive campaign, as revealed by the company, will debut a television commercial highlighting how the saree is challenging conventions with its fluidity.

Aligned with the overarching theme ‘Free To Be’, the campaign aims to redefine the perception of sarees, signaling a progressive stance.

Crafted by designers Abir and Nanki in collaboration with Liva’s internal design team, the range embodies innovation. Rajnikant Sabnavis, Grasim Industries’ Chief Marketing Officer (Pulp and Fibre), expressed, “The brand’s commitment is unmistakable, and Deepika Padukone’s association elevates its presence, resonating perfectly with the campaign’s ethos. The response received reflects the campaign’s resonance and the aspiration it ignites.”

Statista’s research highlights the Indian advertising industry’s significant growth, valued at over $564 billion in 2020 and projected to soar to $700 billion by this year. With a growth rate of 11.59% during this period, the industry is primed for further expansion, driven by rapid digitalization trends.